Daniel Erhart

– Magazin Schräg –

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The entire publication is presented in a single Pantone color. This results in a clear color contrast and the individual shape features are more effective. Important design parameters of visual communication are taken up and implemented in a simple as well as experimental manner.

The basic principles are explained to the reader by illustrations and their descriptions. Own experiments such as typography in three-dimensional space or optical illusions show new ways to make visual communication more dynamic. The content is mainly dominated by the use of simple geometric vocabulary. In addition to our own imagination, we were inspired by Minimalism, Constructivism and Swiss artwork.

magazin-schraeg

Chapters are always introduced with "schrägen" quotations.

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Investigation of slopes with progressive or degressive propagation.

magazin-schraeg

Symmetry & Asymmetry

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Experiments with typography in space should show new ways of communication.

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Space by perspective.

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magazin-schraeg

Chapter III

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Form & Counterform

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What's next?

Tracks
Renovated
U-Smart Mirror
U-Smart Mirror
Rheticus Experience
Rheticus Experience